Paris Lingerie Show July 12 2013, 0 Comments
5th- 8th July at Porte de Versailles, Paris
Paris is glorious: there is always such a wonderful, chic energy about the city. I feel instantly compelled to put on a pretty dress and a good pair of heels.
The annual Mode City trade show is a vast hub of the latest ideas and timeless trends. The show boasts a great variety of lingerie and swimwear brands from the big guns like Gossard and Chantelle, complete with their own bars, catwalk shows and models (yes there are many girls walking around in just their underwear!) to the smaller, often far more interesting ‘Indie’ brands, such as Kiss Me Deadly or Fred and Ginger. A large show like Mode City also features a fabric, trims & components section with exhibitors from all over the world ready to talk to you about the latest in fabric, bra cups, suspender clips or any of the other delights that go into the actual construction of underwear. There is also a small section for factories who wish to gain new customers and hosiery folk.
This year I was lucky enough to share a stand with the lovely girls from Kiss Me Deadly. Trade shows can be intimidating and expensive the first few times you do them, so it’s great to be able to share space with a more experienced vendor, have some company and also pick up hints and tips along the way.
There is a real skill in packing enough garments, roll up posters, banners, flyers etc so that you can carry it all onto the Eurostar, but still make enough of an impact when you get to the show. However, corset companies are relatively rare at these events which made us an exciting novelty for many people.
We had 3 full days of taking orders and talking to buyers and sightseers from all over the world about our products. Very occasionally there were quiet periods: we used this time to make short videos, which you can see below have a peek at what other companies are doing (being careful to ask before taking photographs!) and eating lovely but expensive salads.
You might be interested to learn that trade shows aren’t just for trade, buyers and press. Anyone is welcome to visit them, you simply go to the website and purchase a ticket for around €20; it can be a fun day out for any fashion enthusiasts and especially useful for students! http://www.interfiliere.com/ Lingerie trade shows are held in Paris every January and July.